Markets, customers, conditions policy, pricing policy and communication

Markets and customers

We sell our products all over the world, wherever there is a demand.

Due to our location, our past and our current distribution network, the main sales markets are Switzerland and Europe. We will continue to focus on these areas in the future.

Growth markets are generally all emerging markets. As geopolitical changes are very unpredictable, it is hard to define long-term growth markets.
We are ready to react quickly when opportunities for success arise. However, we will only enter a new market if we have a good and trustworthy local partner.

The direct sales channel is mainly used in countries where Cleanfix has its own sales offices.

The indirect sales channel is also to be used in isolated cases in Switzerland. Abroad, the indirect sales channel will be used for the most part. On the one hand, this will continue to be done through our sales companies and on the other hand through our trading partners. We are maintaining our sales companies. No further expansion of this network is planned. Abroad, the distribution network can be expanded through further trading partners. 

Online sales are becoming increasingly important. From October 2021, a new webshop will be available to strengthen this channel.